This article is based on another article that Ubidots contributed to the Sept/Oct 2015 Edition of the Microsolutions Magazine from Microchip.
The Internet of Things (IoT) is not only about millions of things talking to us; it is also—more importantly—about us being able to talk back to them. Let’s take retail analysis applications as an example. Suppose a retailer has a sensor that counts how many people enter and leave the store. This data is reported to the cloud, where a nice web interface helps the store analyze the shoppers’ behavior in real time, comparing store performance among multiple stores, or seeing how the visitor-to-customer rates change over time, especially when launching a marketing campaign.